(1)The Director, Public Relations and Community Outreach shall be an officer of the University responsible for handling all external and internal communications of the University.

(2)He shall be appointed by the Vice Chancellor, from amongst the teachers of the University having teaching experience of at least 12 years.

(3)He shall discharge his functions under the direction and guidance of the Board of Public Relations and Community Outreach and shall be concerned with the implementation of the policies and directives given by the Board of Public Relations and Community Outreach.

(4)He shall be appointed for a term of three years or till the age of superannuation, whichever is earlier and may be reappointed for one more term of three years.

(5)The Director, Public Relations and Community Outreach shall report directly to the Vice Chancellor and shall exercise the authority commensurate with the following responsibilities: -

(a)to draft key messages and narratives for effective communication of the University’s vision, mission, values, achievements, and news;

(b)to handle media inquiries and manage interviews, ensuring accurate and positive representation of the University;

(c)to develop and maintain relationships with community leaders, organizations, and local industries for fostering collaboration and support;

(d)to monitor public perception and manage the University’s reputation, bringing any issues or crisis that arise, to the attention of Board of Public Relations and Community Outreach;

(e)to oversee the creation and maintenance of content for the University’s website and other digital platforms;

(f)to produce and distribute internal newsletters or bulletins to share University news and updates with employees; and

(g)to oversee the production of University publications, such as annual reports, brochures, and promotional materials.

(6)The Director, Public Relations and Community Outreach shall exercise such other powers and perform such other duties, as may be prescribed by the Statutes.